Ido Aharoni Aronoff, a distinguished Israeli diplomat and public figure, boasts a 25-year career in Israel’s Foreign Service. Born in Tel Aviv to a historic Israeli family, he is renowned for his expertise in public diplomacy, place positioning, and branding. Aharoni is the founder of the Brand Israel Program and has served as Israel’s longest-serving Consul-General in New York (2010-2016). He is a trusted advisor to global companies, a public speaker, university lecturer, writer, investor, and the host of TAU Unbound, the official English language podcast of Tel Aviv University. For more information about Valley Beth Shalom, please visit www.VBS.org. Please LIKE this video and SHARE it with your friends and loved ones.