How to (re)position a country? A case study of the power of micro-marketing
By Ido Aharoni & Amir Grinstein Received (in revised form): 18th January 2017 ABSTRACT The concept of country branding – and its core guiding principle
By Ido Aharoni & Amir Grinstein Received (in revised form): 18th January 2017 ABSTRACT The concept of country branding – and its core guiding principle
Published by: The Jerusalem Post THURSDAY, MAY 18, 2017 US President Donald Trump’s upcoming visit to Israel will be the eleventh US presidential visit in
Published by: Newsmax Saturday, 20 May 2017 03:25 PM EDT President Trump’s upcoming visit to Israel will be the eleventh presidential visit in Israel’s 69
Published by: Newsmax Monday, 02 October 2017 03:47 PM EDT Indeed, modern Western society has gone on the “Information Super-Highway,” a term coined in the
Published by: Newsmax Friday, 20 October 2017 03:30 PM EDT Consider this. The World Wide Web was introduced about three decades ago. In 1997, only
Published by: Newsmax Friday, 03 November 2017 03:14 PM EDT Modern technology opens channels of communication between all peoples. With a single tap, you can
Published by: The Jerusalem Post NOVEMBER 6, 2017 21:20 Something dramatic is happening is Saudi Arabia. What started as murmurs became tremors, and are now